Why Internet Providers Should Offer IPTV
Why Are You Losing Users Despite Greate Network?
Fiber has become the standard, not an advantage. When everyone in the market offers excellent speeds, the only way to acquire a new client is to drop the price below profitability. It is a race to the bottom where no one wins in the long run. You have invested massive money into infrastructure. You have laid cables and installed the highest quality equipment. Yet, to your user, that cable itself means absolutely nothing. They care exclusively about what they watch over that connection. If tomorrow a major operator enters your street and offers the same internet speed with the addition of a basic television package, your user leaves. Pure bandwidth simply no longer guarantees loyalty.
How Television Locks in the User?
The only way to stop the departure of users is to step out of the role of a mere infrastructure seller and become a home entertainment provider. When you introduce television to the entire household, you change the rules of the game. Family members get used to the channel layout, the interface, and the option to rewind programs. Changing operators then ceases to be a simple decision about internet pricing and becomes a serious effort to change the habits of the entire house. Users who have television in their package stay in the network for years longer. In addition, you finally get the room to offer more expensive and richer services, instead of constantly competing with the cheapest tariff.
Too Big a Bite for Local Operators
Most operators understand this calculation, but they are stopped by a technical and financial blockade. To build a television platform yourself, you must buy extremely expensive servers. This is followed by months of paying programmers who need to build and maintain applications for smart TVs. Even operators with the budget often underestimate the technical hurdles. This is where our expertise and 15 years of industry experience come into play. Our well-coordinated DevOps team is dedicated exclusively to these projects, understands market demands, anticipates obstacles, and is always ready for a quick response. For a mid-sized operator, building this from scratch is an unnecessary and unprofitable risk.
A Solution That Does Not Require Capital Investments
At NetworkManager, we created a completely different approach to this problem. We developed a ready-made television system that you can immediately plug into your network, without the need to program anything yourself or buy additional hardware.
The system is designed so that you retain complete control:
- The service operates under your name and your brand.
- You continue to communicate directly with users and handle billing.
- We work in the background to ensure the delivery of the picture and applications run without error.
- Aside from a minor initial installation fee, there are no massive capital investments. Your costs are transparent: a monthly fee per active user for the service.
- Stop surrendering your clients to the big players just because you do not have television in your offer. Contact our team to show on a concrete example how you can upgrade your network by next week.
Find Us
Serbia
Miročka 3
26000 Pančevo
tel: +381 63 8608505
office@networkmanager.rs
Bosnia and Herzegovina
Srpskih Pilota 30 78000 Banja Luka tel/fax: +387 070 310671 office@networkmanager.ba
Hungary
Textilgyári út 2, 6725 Szeged tel: +36 30 1806445 office@networkmanager.hu